What the market is actually doing
Three facts, and then what they mean for you.
What that means: buyers have options and time, and neither of those existed in 2021. A buyer who feels no urgency will not stretch, will not waive inspections, and will absolutely wait you out on price.
Sources: Redfin housing market, 78634, Zillow home values, Hutto TX. Market figures move monthly.
How we actually price a listing
Pricing is not picking a number you would like. It is a research exercise with a defensible output.
- Closed comparable sales, matched properly. Same neighborhood, similar square footage, similar build year, similar lot, similar condition. In a neighborhood like Riverwalk with a fifteen-year build span, matching on vintage is not optional.
- Recency weighted heavily. In a market that moved 6.5 percent in a year, a sale from fourteen months ago is a historical artifact, not a comp.
- Active competition. Closed sales tell you where the market has been. The homes currently listed against you tell you what a buyer is choosing between this weekend. Both matter.
- Expired and withdrawn listings. The most underused data in real estate. These are the prices the market already rejected. They define your ceiling more precisely than any closed sale.
- Condition and update adjustments, itemized. A five-year-old roof and a two-year-old HVAC are worth real money against an otherwise identical comp with original equipment. Documented, they defend your price.
What we bring to a listing appointment is that analysis, in writing, with the comps attached. If an agent gives you a number without showing the work, ask for the work. And be careful with a listing presentation that quotes a suspiciously high number, because the highest suggested price is a well-known way to win a listing and a poor way to sell a house.
Prep that pays, and prep that does not
Brooke holds the Accredited Staging Professional designation, so this is a place we have strong and specific opinions.
Nearly always worth doing
- Deep clean, including windows, grout and baseboards. The highest return per dollar in the entire process, without exception.
- Declutter and depersonalize. Rent the storage unit. Buyers need to picture their life in the house, and they cannot do it around your life.
- Paint, in current neutral tones, where the existing paint is dated or damaged. Cheap, and it photographs enormously better.
- Landscaping and the front entry. The listing photo that determines whether anyone clicks is almost always the front elevation. Fresh mulch, trimmed shrubs, a clean door and a working porch light.
- Fix the small visible things. Dripping faucets, loose handles, burned-out bulbs, sticking doors. Individually trivial. Collectively they tell a buyer the house was not maintained, and that suspicion gets priced in.
- Professional photography, always. The overwhelming majority of buyers see your home on a screen before they see it in person. That is where the showing is won.
Usually not worth it before listing
- Full kitchen or bathroom remodels. You rarely recover the cost, and you risk choosing finishes the buyer would not have. A credit lets them choose.
- High-end appliance upgrades. Same reasoning.
- Pools. Never install one to sell. In Central Texas a pool is as likely to narrow your buyer pool as widen it.
- Anything structural you can disclose and credit instead. Often cheaper and faster to price it in than to fix it on your dime, under time pressure, with a contractor you did not vet.